Game plan - Everybody is supposed to have one for the next five years with in-built career reviews and life-training. Or else just needs to remember to buy more lottery tickets.
Gap in the market - Sinclair C5 car, Tom Jones doing hip-hop, retro pussy-bow blouses. Tell your boss that some gaps in the market are meant to be.
Grass roots - The depressing people who buy your products or services. Every head office insists it's in touch with theirs, and someone once remembers running a focus group in Chelmsford.
Group culture - Sharing the same aims and objectives - chiefly going home occasionally if at all possible
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